Technology companies are just like any other company – they need great marketing techniques and strategies to maximize sales and profits.

That’s what we’re going to talk about today – what IT companies should be using to expand their business and earn the trust of new customers.

Content Marketing

Everyone goes online to learn about products and get answers to questions today. Additionally, most people shop and purchase online more so than they do in person. That means that you’ll have to have a website that’s easily accessible with relevant content on your blog (e.g. content marketing).

However, the content needs to appeal to your target audience almost all the time, answer questions with useful information, and provide additional information that people would want to generally know. This means that your ultimate goal is not to generate sales specifically.

The most common uses of content marketing include video, images, and text.

Event Marketing

You can easily earn credibility by showing you and your brands face at local or popular events. Prospective customers can then experience your products and services in person through this strategy.

Be sure to bring anything that would wow your future customers to the event, like innovative products that you’ve developed or tweaked.

Educating people is another great suggestion to keep in mind at these events. Whenever the opportunity arises, strike up a conversation, hand out a brochure, or demonstrate a product.

Video Marketing

People would rather watch a short and entertaining video rather than read some text, honestly. Plus, you can show someone how to do something better with a video instead of just instructing them in a particular direction.

What’s more, is that you can find creative ways to use video marketing, such as live streaming through Facebook or Instagram. Recorded webinars and online events will work in your favor, too.