Conversion Rate Optimization

Transform Your Visitors Into Purchasing Customers and Increase Your Revenue.

Maximize Your Success with CRO Marketing

Achieve greater success by utilizing a customized CRO marketing strategy specifically designed for your business needs. Trust our expert conversion rate optimization agency to handle your conversion marketing needs and see the benefits of proper CRO services.


More than 30 Reviews


5-Star Customer Rating


5-Star Customer Rating

What Is Conversion Rate Optimization?

Adjust Your Tactics and Realize Your Objectives for Expansion.

Marketing professionals frequently concentrate heavily on boosting website clicks and traffic, but this is just the start of the process. The true measure of success in search engine optimization (SEO) and digital marketing is converting that traffic into revenue. That’s where conversion rate optimization (CRO) comes into play.

CRO, or Conversion Rate Optimization, is a strategy that enhances the performance of your website by experimenting and refining elements like call-to-action buttons, content, and design. This enhances the percentage of visitors who take the intended action on your site, which ultimately affects your business marketing outcomes.

Conversion optimization is a process that aims to improve the effectiveness of a website in converting visitors into customers or desired actions. Marketers often measure the success of conversion optimization through purchases, but the goals and metrics for CRO can vary for each brand depending on their marketing needs and objectives. There are several CRO SEO goals that a business can set, including:

  • Sales
  • Social media shares
  • Form submissions
  • App installations
  • CTA button clicks
  • Newsletter sign-ups

CRO is an ongoing process and requires the implementation of best practices to make your goals achievable and quantifiable. To achieve success with your CRO website, you need to determine your desired outcome, have a deep understanding of your target audience, and launch targeted campaigns that drive the desired actions. It is also crucial to measure key CRO metrics to evaluate the success of your optimization efforts and their effect on SEO results.

What are CRO metrics? CRO metrics are metrics that are tracked by CRO companies during CRO testing to measure the performance of a CRO website and identify areas for improvement. These metrics provide valuable insights into the conversion funnel optimization and conversion marketing efforts. Some common CRO metrics include:

Bounce Rate

Bounce rate is a metric that measures the percentage of visitors who exit your website after only viewing one page. A high bounce rate indicates a problem with your CRO website and it is crucial to take steps to reduce it in order to improve the conversion rate.


A landing is a term used to describe a visit to a website that comes from an external source, such as a paid advertisement, organic search result, or social media post. The higher the number of visitors that land on your CRO website, the greater the potential to increase your conversion rates.

Click-through Rate (CTR)

The bounce rate is a metric that determines the percentage of visitors who leave your website after only visiting one page. A high bounce rate suggests an issue with your CRO website and it is crucial to learn how to decrease it in order to boost the conversion rate.

Pages Per Visit

The average pages per visit metric measures the number of web pages viewed by a specific audience on your website. This metric reflects the level of engagement on your site and the ability to provide valuable and relevant information.

Page Load Time

The page load time is a metric that measures how quickly your website responds to user interactions. Research indicates that the first five seconds of load time have a significant impact on the conversion rate. To enhance the conversion rate, it is important to optimize the page load time and prioritize the user experience in your website design.

Return On Investment (ROI)

Conversion optimization is a strategy that aims to increase revenue. By measuring your business's return on investment (ROI), you can assess the impact of your conversion rate marketing efforts on your overall financial performance and adjust your CRO marketing expenses accordingly.

Leads Generated

Leads are individuals who have shown interest in your brand offerings through their online presence and are ready to move forward in the conversion process. Effective conversion rate marketing campaigns result in a higher-than-average lead conversion rate, leading to sustained revenue growth.

Website Traffic

Website traffic is a metric that tracks the number of online users visiting your website. By monitoring trends in website traffic, you can pinpoint areas for improvement in your website conversion optimization efforts.

Exit Rate

Exit rate is the measure of the proportion of visitors who leave your website from a specific page after viewing at least one other page on your site. To enhance the conversion rate, it is recommended to set a standard acceptable exit rate for your website pages.

Cost Per Conversion (CPC)

Cost per conversion (CPC) is another term for cost per action (CPA) and it measures the cost of acquiring a new customer. High-performing CRO companies strive to enhance customer value to boost conversion rate and reduce your overall CPC in the long run.

Collaborate with a Reliable CRO Company
to Boost Your Website's Conversion Rate

The conversion rate is the most vital metric for the growth of a business in today’s competitive online market. Conversion optimization focuses on enhancing the effectiveness of a website in order to convert more visitors into customers. If your website is not converting well, you could be losing out on potential business every day.

By elevating a marketing conversion rate of 1% to 3%, you can triple your leads without attracting any more website visitors. This is the power of conversion rate marketing offered by results-driven CRO companies.

Don’t delay any longer! Connect with our CRO services to learn more about CRO and start boosting revenue.

Digital Lab Agency is a highly regarded CRO company that specializes in helping business owners understand the significance of conversion rate marketing for online success. Let our CRO agency take care of your conversion rate optimization and allow us to attract your target audience and lead them through your CRO marketing funnel.

Marketing Conversion Rate vs Click-Through Rate

Track Your Metrics and Create Winning Campaigns

Conversion rate and CTR are two metrics used by digital marketers to assess the success of their SEO and online marketing efforts. It is crucial not to mix up these two metrics as they measure different stages in the sales process.

Our conversion rate specialists can help you understand the distinction between conversion rate and CTR, enabling you to optimize your website and marketing campaigns for improved conversions.

What Is Conversion
Rate vs Click Through Rate?


What Is Conversion Rate?

However, a low conversion rate suggests that your website is not properly optimized and that visitors may not be finding the information they need or be motivated to take the desired action. By focusing on increasing your conversion rate, you can improve your return on investment and drive more revenue to your business.

How To Calculate Conversion Rate:

To determine what is a good conversion rate, learning how to calculate conversion rate is essential. Here’s the formula on how to calculate conversion rate:

[Total Number of Completed Goals (i.e., email subscriptions, number of sales, etc.)/ Total Number of Website Visitors] x 100 = Conversion Rate

For example, if you had 100 email subscriptions from 1,000 website interactions, your conversion rate would be 10 percent.

[100/1,000] x 100 = 10%

What Is a Good Conversion Rate?

The average landing page conversion rate can vary depending on factors such as your goals and niche. What is considered a good conversion rate? The average landing page conversion rate across the online market is 2.35%. However, the top 10% of companies have a conversion rate of at least 11.45%, and the top 25% have a minimum of 5.31% conversion rate.

To have a website conversion rate that is 3 to 5 times higher than the average landing page conversion rate, your CRO efforts should produce a conversion rate of at least 10%.

It is recommended to consult with leading CRO companies to determine the ideal conversion rate percentage for your specific industry.



What Is Click Through Rate?

However, it is important to note that a high CTR does not always guarantee a high conversion rate, as the number of clicks does not necessarily indicate that a significant number of users are actually taking the desired action. Hence, it is important to track both CTR and conversion rate to have a comprehensive understanding of your website and marketing performance and to optimize your online efforts towards achieving better conversions and increasing revenue.

How To Calculate Click Through Rate:

To address the question of what is a good click through rate, you must first establish how to calculate click through rate. Conversion rate experts follow this formula on how to calculate click through rate:

[Total Clicks / Total Impressions] x 100 = Click Through Rate

For example, if your paid ads earned 150,000 impressions and 3,500 of those people clicked the ad to visit your website, your CTR is 2.3 percent. [3,500/150,000] x 100 = 2.3%

What Is a Good Click Through Rate?

The determination of what is considered a good click-through rate is a widely debated subject. This is because the average click-through rate can vary per campaign, based on factors such as target keywords, ad position, ad format, country, and niche market.

As of October 2020, the average click-through rate for Google Ads across all industries is 3.17% for Search and 0.46% for the Google Display Network (GDN). For the eCommerce industry, the average click-through rate is 2.69% for Search and 0.51% for GDN.

Experienced CRO companies can assist you in determining the ideal click-through rate percentage for your niche and implement the necessary measures to achieve it

If you have more questions about conversion rate, such as what it is, the standard metrics for your industry or how to increase it, our CRO agency is here to help. Contact us and let’s go over each of your questions and concerns in detail.

Why Conversion Rate
Is So Important for Online Success

Make a Remarkable Difference to Your Bottom Line

Capturing the attention of your customers is just the first step, actually getting them to take action, whether it be purchasing your product or completing another desired action, can be a challenge. A study found that about 68% of businesses do not have a well-structured website conversion optimization strategy. Furthermore, the annual Conversion Rate Optimization Report from Econsultancy shows that companies only allocate $1 towards website conversion optimization for every $92 spent on customer acquisition.

This disparity between investment in attracting traffic and investment in converting that traffic into website conversions highlights a missed opportunity. Not utilizing website conversion optimization can result in missing out on valuable data, not maximizing the full potential of your website, and not improving conversion rates.

However, investing in CRO services offers benefits such as:

Make Data-Driven Decisions

Having an attractive website and generating leads and traffic are important, but they are not enough to ensure long-term success and profitability. To reach your goals and maximize your potential, you need a well-planned landing page optimization strategy. The best CRO companies offer conversion rate optimization services that include A/B testing, heat map analysis, and user behavior analysis. These services help you understand your customer behavior and determine which elements of your website need to be optimized to increase your monthly revenue without excessive spending.

Develop a Customer-Centric Mindset

Ensuring a positive user experience is essential for online success. A negative experience on a website can lead to a significant drop in return visits, as 88% of online users are less likely to return to a site they had a poor experience with. To prevent this, conversion rate optimization companies prioritize the user experience. They conduct CRO tests to identify problem areas and find a balance that satisfies both users and search engines for optimal results.

Improve Conversion Rates Marketing Results

Maximizing your website's conversion rate is crucial for driving sales and revenue. However, without proper planning and analysis, it can be challenging to determine which areas of your website require improvement and how to make those improvements. Hiring a conversion optimization service provider gives you access to user behavior analytics and advanced CRO tools, simplifying the data gathering and analysis process. The insights and data obtained from these tools help in creating a targeted marketing strategy that captures the audience's attention and leads them through the sales funnel effectively. With the right optimization services, you can achieve a well-balanced approach that considers both user experience and search engine optimization, resulting in higher website conversions.

Outpace the Competition

The value of your website traffic is diminished if a significant number of your visitors quickly leave your page. If you have a high bounce rate, it indicates that you are not effectively converting your traffic into leads and sales. By working with a conversion optimization agency focused on delivering results, you can significantly improve the return on your marketing investments and distinguish your business from the competition. By implementing strategic conversion funnel optimization techniques, you can increase your revenue without relying on a higher volume of website visitors. Conversion optimization and search engine optimization (SEO) work together to boost your organic traffic, leads, and website conversions.

Raise Your Conversion Rate and
Get Incremental Revenue Over Time

There are numerous misconceptions in the digital space that hinder the growth of various businesses. Some marketers, who are inexperienced, view conversion optimization as a costly expense instead of a wise investment that can help achieve their business goals. Additionally, many companies face challenges when it comes to optimizing their sales funnel, including:

  • Highlighting unique value propositions (UVPs)
  • Managing marketing spending
  • Collecting and using actionable customer insights
  • Communicating a unique brand message
  • Adapting to changing consumer demands and online habits
  • Prioritizing the highest conversion optimization tactics
  • Keeping up with industry trends and market developments
  • Adhering to changing marketing compliance regulations

If you are finding it challenging to convert visitors into leads, our conversion rate optimization agency can evaluate your sales funnel and user experience to identify and eliminate any barriers to reaching your conversion goals. Contact us to learn how to reduce your bounce rate and increase your conversion rate through ethical landing page optimization methods.

A CRO Agency That Provides
Measurable Improvements

Get Turnkey Solutions That Generate Real Results

Digital Lab Agency is a well-known CRO firm that provides personalized conversion rate optimization services to a large number of clients throughout the United States. Our CRO firm works with businesses of any size to enhance their website’s functionality and convert more website visitors into loyal customers.

A Dallas/Fort Worth-based full-service RV repair shop approached our CRO company with the goal of improving their brand recognition in North Texas and increasing their monthly website conversions. Our CRO consultant conducted a comprehensive CRO evaluation to determine the key areas that needed to be addressed.

The CRO audit revealed several problems with the client’s call-to-action button, form fields, and overall landing page design. Our team concentrated on fixing these issues with the client’s website structure, calls-to-action, and overall landing page optimization strategy to enhance their online performance.

At DLA, we strive to ensure that our conversion optimization strategy is in sync with your objectives and principles. Avoid the error of putting money into conversion rate digital marketing solutions that don’t boost your website’s conversion rate. Let our CRO agency handle the technicalities and receive digital marketing services that surpass your anticipation.

DLA's Conversion Rate Optimization Services

Communicate Your Brand Value and Build Online Trust

CRO Audit

At DLA, we believe that a comprehensive CRO audit is crucial to understanding your website interactions and determining the most effective ways to increase your conversion rate. Our CRO consultants use a range of tools and techniques, including heat maps, Google Analytics, and other conversion rate optimization testing methods, to get a clear picture of what's working and what needs improvement on your site. We cover every aspect of your sales funnel, from search query intent to landing page content and layout, to develop an optimized strategy for boosting your conversion rate. With our focused approach, you can be sure that you're getting the results you want from your digital marketing efforts.

Heat Maps Testing

Heat maps provide valuable insights into user behavior on your website. They show where users click, hover and scroll on your pages, giving you a visual representation of their engagement and interaction. Our CRO consultant utilizes heat map testing to identify areas of your website that are being overlooked or attracting too much attention. Based on the heat map results, we make necessary adjustments to elements such as the call to action button, graphics, content, website layout, and others, to ensure that your page visitors stay focused on the most important elements. By using heat maps, we can improve your website's user experience and optimize your conversion rate.

User Behavior Analytics

Our conversion optimization agency uses cutting-edge CRO testing tools and techniques to create tailored landing pages that increase your website conversion rates. By understanding your customers’ pain points and needs, we can create custom landing pages that effectively communicate your value proposition, present clear calls to action and provide a seamless user experience. With our data-driven approach to conversion rate optimization, you can be confident that your website visitors are more likely to convert into customers.

A/B Split Testing

At DLA, we take a data-driven approach to our conversion rate optimization services. By using a variety of CRO testing techniques, such as A/B split testing and multivariate testing, we are able to identify the most effective strategies for boosting your website's conversion rate. Our team of experts will conduct in-depth audits and research to determine the best course of action for your unique online needs. Whether it's simply testing a different call to action or experimenting with different landing pages, our aim is to drive better results and maximize the return on your marketing investments.

Website Design and Development

Simplifying form fields can lead to a 120% increase in conversions, according to statistics. The design of your website plays a significant role in boosting conversion rates. The layout of your landing page, the placement of your CTA button, and the position of certain site elements can all have a big impact on your goals to reduce bounce rate and increase conversion rate. Our CRO consultant puts a strong emphasis on landing page optimization, by utilizing the best practices in web design and development to improve your site's functionality, accessibility, and usability.

ADA Website Compliance

Our team of experts takes the time to understand the specific needs of your website and audience, including those with disabilities, to ensure that your website is accessible, usable, and compliant with ADA regulations. We are dedicated to providing quality and accessible digital experiences for all users, and our comprehensive ADA compliance services are just one aspect of our commitment to providing excellent customer service and support. With DLA, you can rest assured that your website is in good hands, and that you are doing your part in promoting an inclusive and accessible digital world.

Google Analytics

At DLA, we utilize the power of Google Analytics to enhance our conversion rate optimization services. As a free tool, Google Analytics provides us with a wealth of information about your website's engagement metrics and overall performance. Our CRO experts analyze your website behavior and user engagement, track key metrics such as traffic, bounce rate, page views, and average session duration, and use this information to inform our optimization strategies. With Google Analytics, we are able to generate real-time reports and use the insights to improve your CRO and SEO efforts, ultimately resulting in a higher conversion rate.

Search Engine Optimization (SEO)

At DLA, we provide comprehensive conversion optimization services that help you turn website visitors into paying customers. Our data-driven approach, combined with the latest tools and techniques, ensures that you get the results you want and more. Our team of experts works closely with you to understand your business goals and develop a tailored strategy to achieve them. Contact us today to learn more about how we can help you maximize your online potential.

Content Writing

At DLA, we understand that content is key to effective conversion rate optimization. Our team of experts is equipped with the knowledge and skills necessary to create high-quality, persuasive content that drives engagement and converts leads into customers. Whether you need help with calls to action, service pages, or any other aspect of your website, our conversion optimization agency is here to help. Schedule a consultation today to find out how we can improve your website's performance and reach your marketing goals.

Why Choose DLA for Conversion Rate Optimization

Unlock Your Business Growth Using Proven Methodologies

DLA is a top-notch conversion rate digital marketing agency with over 15 years of experience. Since 2005, we have been helping small businesses, local e-commerce stores, large enterprises, and multi-location companies enhance their customer lifetime value and gain a competitive advantage. DLA stands out among other CRO companies due to our:

Fully-Managed Web Services

DLA Internet Marketing Agency offers a full range of services beyond just identifying conversion issues. Our CRO company provides growth-oriented solutions and implements tactics for optimizing conversion rates. From local SEO to email marketing, our comprehensive suite of services covers a wide range of digital marketing needs. By establishing a relationship with us, you can effectively address not only conversion optimization questions, but also any other online challenges that may arise.

Tailored Conversion Optimization Services

Our CRO solutions have been shown to be effective, but we recognize that every business is unique. We prioritize communication and listen to your needs to address the challenges you face. Our conversion optimization agency goes beyond simply addressing the issues you bring up, we also perform proactive audits of your site and traffic data to identify any potential problems or solutions you may not have considered.

Expert Insights

At DLA, we understand that just using an automated conversion optimization tool is not enough to fully understand your website's strengths and weaknesses. While these tools can identify some issues, they cannot provide in-depth analysis of the subtleties that may be hindering conversions. Our team of experts provides a personalized approach, analyzing your website and traffic data, and offering invaluable insights to help improve your website's performance. Don't miss the opportunity to receive tailored solutions for your CRO questions. Schedule a free consultation with us today.

Well-Rounded Approach

At DLA, we understand that successful conversion rate optimization campaigns go beyond just SEO and website design. That's why we create a comprehensive strategy that encompasses various digital marketing techniques, including social media and email marketing, to get the most out of your online presence. By utilizing CRO audits and focusing on improving key metrics like click rates on your call-to-action buttons, we aim to generate more buzz and drive conversions. Our clients have praised our account management and CRO services, so why not see for yourself and schedule a consultation with us today.

Proven Track Record of Success

DLA is a highly regarded CRO agency that has received recognition for its focus on customer satisfaction and exceptional conversion optimization and digital marketing services. Not only do we achieve results, but we also educate our clients on the inner workings of the CRO processes we implement. Whether you need expert advice, clarification on the concept of a call to action, or guidance on boosting your conversion rate, our CRO consultant is ready to assist.

Ongoing CRO Audits

According to an Econsultancy study, businesses with high conversion rates conduct 50% more A/B split tests than their peers. This demonstrates that A/B testing is an ongoing process and not a one-time effort. With changing trends and user behaviors, it is essential that your website and landing page designs keep up. To stay ahead of the competition, DLA's CRO agency provides regular A/B testing and CRO audits to optimize your website pages and marketing strategies, leading to more leads and conversions. On request, we can also run detailed campaign audits, and provide you with a CRO report and analysis.