PPC Advertising and Digital Marketing

Save money! Partner with a pay-per-click marketing agency.

Digital Lab Agency - Publicidad PPC y Marketing Digital

If you’re looking for a quick return on investment (ROI), you’ll want to work with a pay-per-click marketing agency. DLA has experience creating campaigns in Google Ads, Bing Ads, social media, and more.

While search engine optimization (SEO) is a great focus for long-term growth, sometimes you need an immediate boost. Digital Lab Agency offers you PPC campaign management,ensuring that the money you invest generates profits as soon as possible.

Pay-per-click marketing services (PPC)

Our PPC management customers are provided with:

  • Comprehensive keyword research– We make sure we conduct detailed searches, conduct thorough keyword research, and continuously monitor your campaign’s performance.
  • Effective ad creation:We work with you to craft the most effective ads that help generate high conversions.
  • Landing page optimization and conversion– If necessary we will create a landing page on your site, adapted to receive visitors who clicked on your PPC ads. This gives us the freedom to create a page specifically designed to sell.
  • Split testing and ad comparison:We’ll implement comparisons to test the effectiveness of different ads. This will allow us to refine our content and presentation.
  • Mini PPC campaigns:We develop small campaigns with ads based on your state, city or even neighborhood. The purpose of this is to promote a specific product or service.
  • Remarketing campaigns : Reconnect with users who have visited your website and have shown interest in one of your products or services. Using a remarketing campaign can help increase your return on ad spend, while increasing sales or leads.
  • ROI test through detailed reports– There are great data tracking tools built into Google Ads, Bing Ads, and other PPC services. We go through the data and generate a custom PDF report that highlights the most important information.

What is Pay-per-Click (PPC)?

Pay-per-click (PPC) marketing is a type of online marketing that is done through platforms such as Google Ads, Facebook, and Bing. You (advertiser) will only pay for clicks, or when a user clicks on the desired landing page. It’s a way to generate traffic to your website instead of gaining visitors through organic methods, such as SEO.

Whether you’ve partnered with a PPC agency before, or this is new to you, it’s important to consider a few points before signing the contract. Your marketing team is likely to be expanded, with whom you’ll often work to further improve campaign performance and adjust strategy as needed. Here are seven points to consider before hiring your next PPC partner.

  1. Transparency
  2. Goals and expectations
  3. Strategy
  4. Agency vs. Client
  5. Experience
  6. Reports
  7. Price structure

This is a difficult question, even with all the knowledge you have of the two types of web marketing. Here are some steps you can take to decide what might be best for your business.

Step one: Identify your main campaign goal

It sounds simple, but I want you to take some time and focus on a clear goal. The more focused you can be, the better. Here are some great steps to focus your goal:

  1. What do I want from a marketing campaign? Make a list of items.
  2. What items on the list do I need before I can achieve some of the others? Choose 2 or 3 of the most important elements.
  3. Do you see anything in common among the remaining elements? You can classify them as brand recognition, leads, website visits, sales, or something similar.
  4. From what you’ve distilled, take one or two main goals.
  5. If you can add numbers. For example, do you need sales to increase by a certain percentage? Do you have a certain number of bookings that you would like to schedule per month?

Step two: identify your time frame

This point is quite simple. Take the goal of your campaign and decide on a time frame. Is this a quarterly goal? Or maybe you’re just throwing something new and need results as soon as possible? Maybe it’s something you only hope to accomplish in a year’s time? Be specific.

Step three: Compare the benefits of PPC with those of SEO.

Why work with a PPC marketing agency?


Access to dedicated PCP specialists

At Digital Lab Agency we believe that our job as a PPC agency is to make a technical, complicated, and sometimes overwhelming Internet marketing process as simple as possible for our customers.

One of the many ways we achieve this is to give each one a single point of contact, where together we work the project and answer all your questions.

You will get to know your PPC specialists from Digital Lab Agency and they will know your business and understand your needs to provide you with the solutions you need. We will become your outsourced digital marketing department.

Extreme customer focus

At DLA we create focus on the customer and what they are needing. John Spence, in his book Awesomely Simple, says, “The only sustainable competitive differentiator left for most companies today is to create a culture of continuous innovation and extreme customer focus driven by highly talented people.” The voice of our customers is the most important thing and we work hard to show it.

Our approach to pay-per-click reports

You can see exactly how our work increases your online revenue with our personalized reports and customer dashboard:

  • Check your site’s Google Analytics reports for an overview as well as detailed details about your PPC’s performance.
  • Visit your customer’s dashboard at any time and see how your site is categorized by specific keywords and search phrases.
  • See a detailed report sent to you monthly, listing how we spend our time working on your PPC campaign.
  • Watch a video sent to you each month by your PPC specialist, showing you remarkable results as he explains in detail how your campaign is going.
  • Contact your PPC specialist by phone or email if you want to discuss your PPC campaign strategy or if you have any questions.

Ready to partner with a PPC marketing agency?

We’d love to discuss your PPC needs and give you a personalized quote to run your pay-per-click campaign.


Ready to get started?


DLA is a reputable PPC Advertising and Digital Marketing marketing company

Digital Lab Agency is a full-service PPC Advertising agency based in Tijuana that offers social media marketing services to customers throughout the United States and Mexico.

We provide PPC Advertising services in Baja California Norte: Tijuana, Playas de Rosarito, Ensenada, Tecate, Mexicali, San Quintin, San Felipe, Progreso and Puerto Nuevo.

Provision of PPC Advertising and Digital Marketing services in Baja California Norte: Tijuana, Playas de Rosarito, Ensenada, Tecate, Mexicali, San Quintin, San Felipe, Progreso and Puerto Nuevo.



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